After Edward McKnight Kauffer, a small group of younger designers began to emerge under the patronage of 1930s design reform. The group comprised Abram Games, Tom Eckersley, Henri Henrion and Hans Schleger, called Zero. These designers each made a substantial and unique contribution to the development of graphic design after WW2.

Born in Germany, Hans Schleger spent time in America before coming to the UK in 1932. One of the first émigré designers to arrive in the thirties, he became a leading figure in the development of modern graphic design in Britain.

Schleger was a popular designer at the Post Office in the war years, receiving a variety of commissions. With pressures on telephone services due to mobilisation of staff, the Post Office commissioned posters to show how the public could help at a time of national emergency.

This poster by Schleger aimed to encourage the public to send a letter, rather than congest the telephone lines.

Illustration

Think ahead write instead