Cheaper Parcel Post
The Post Office began to promote its services on its vehicles in 1934 with posters such as this. The simplicity and clarity of this design helped to communicate a message to a passer by in a fleeting glance.
This traditional relief printing process involved the inking of raised type and images, with the impression obtained through contact with the paper surface. Barnett Freedman's previous work as signwriter is perhaps hinted at in this poster design.




